HUGO aims to use smart meter technology to provide users with a useful product to engage and manage their household energy usage and find cheap energy deals.  So one aspect of the service we researched was Auto Switching.   However, we quickly realised the only parties Auto Switching benefited from were the incoming supplier and the Auto Switcher.   Say you have 100 suppliers; Auto Switchers can only go to maybe five or fewer.   Those suppliers are the ones prepared to pay big commissions to the Auto Switcher, and finally, those suppliers are probably not offering great deals but are simply the best of a small pack of suppliers desperate to grab some quick new business.


So when setting up HUGO, it was easy to REJECT Auto Switching because the customer outcome was poor.


So HUGO will never Auto-Switch you.   Yes, you can switch via HUGO (when wholesale prices come back down)  but you can see all the tariffs available in the market via HUGO, and we don’t pressure you to switch; we just want to give you all the right info, so YOU can make the best possible decision and have the easiest switching experience possible.  If we can do that, we think success will follow in the long term.


Written by Ben Dhesi


Ben is one of the Founders of HUGO.    Ben previously won Energy Buyer of the Year at the Energy Awards in 2015 and 2017 whilst working in energy purchasing at Pulse Business Energy.